Highway Three Solutions

When Highway Three Solutions moved its CRM and email marketing to HubSpot, it brought in Greenlight Content to lead the transition and bring structure to its sales and marketing efforts.

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The challenge

Highway Three Solutions was managing customer data across multiple spreadsheets, with no single source of truth and limited visibility across sales and marketing. The process was inefficient and unsustainable.

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The solution

Greenlight led a full HubSpot onboarding, cleaning and consolidating data, building a structured CRM with custom fields and forms, and setting up dashboards, reporting, and email templates. We also trained the team on standardized processes to support ongoing use.

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The results

Highway Three now runs sales and marketing from a single, centralized CRM with clean data and shared visibility. Processes are standardized, reporting is real time, and manual work is significantly reduced. The team can move faster, make better decisions, and scale with confidence.

Services:

Greenlight Content made our HubSpot transition faster and smoother, with clear communication and strong support throughout. We’d highly recommend Vanessa for HubSpot onboarding and email marketing.

Natasha Martens, Director of Finance & Operations

Highway Three Solutions

Highway Three Solutions

When Highway Three Solutions moved its CRM and email marketing to HubSpot, it brought in Greenlight Content to lead the transition and bring structure to its sales and marketing efforts.

The challenge

The solution

The results

Services:

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