AMRA J Architects (AJA) had earned a reputation for tackling complex, highly technical projects across Southern Ontario. But their marketing materials were outdated and didn’t capture the calibre of work the firm was known for.
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AJA brought in Greenlight Content to develop the copy and manage design for new marketing assets. Through client interviews, the company profile highlighted what sets the firm apart, including its certifications, values, sector expertise, and notable clients and was laid out as a booklet to better showcase project photography and present the firm’s work in a clear, engaging way. A healthcare capability profile was also created to highlight the firm’s experience designing complex clinical environments and navigating healthcare regulations.
The new company profile and capability brochures are now a key part of AJA’s sales process, elevating how the firm presents its work and helping prospects quickly understand its scope and expertise.
Vanessa brings clarity, creativity, and genuine partnership to every conversation. She quickly understood what we were trying to achieve and brought in a designer to package our portfolio, pairing sharp copy with design that truly pops. The result was polished, thoughtful, and perfectly aligned with our brand and the clients we serve.
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