Equipment Express

Equipment Express has built its reputation on exceptional service. Greenlight Content translated that into focused, customer-first messaging for its new website.

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The challenge

Heavy haul trucking company Equipment Express needed to update its website with messaging that better reflected its service offering. The existing site wasn’t doing enough to communicate its value or stand out to prospective clients.

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The solution

Through in-depth interviews with the General Manager, Greenlight Content developed messaging that captured the technical confidence behind the brand and translated it into customer-first language that showcased what it actually means to work with a leader in heavy haul transportation.

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The results

Equipment Express now has a website that lives up to its reputation and gives the sales team stronger messaging to bring into client conversations.

Services:

Vanessa played a key role in delivering Equipment Express’s new website. She led the copy, brought in an SEO partner, and contributed to the site’s design and functionality, helping keep the project organized and on schedule.

Mason Tucker, GM

Equipment Express

Equipment Express