Equipment Express

Equipment Express has built its reputation on exceptional service. Greenlight Content translated that into focused, customer-first messaging for its new website.

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The challenge

Heavy haul trucking company Equipment Express needed to update its website with clearer messaging that better reflected its service offering. The existing site wasn’t doing enough to communicate its value or stand out to prospective clients.

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The solution

Equipment Express

Working with the General Manager, we conducted interviews to develop clear, customer-focused messaging that better reflects Equipment Express’s offering across key website pages.

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The results

In collaboration with Kitchener-based design agency Him&Her, we delivered a refreshed site that translated a strong reputation into clear, value-driven messaging that helps supports sales conversations.

Vanessa played a key role in delivering Equipment Express’s new website. She led the copy, brought in an SEO partner, and contributed to the site’s design and functionality, helping keep the project organized and on schedule.

Mason Tucker, GM
Equipment Express
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