Vetster is a leading online pet wellness platform that connects pet parents to a marketplace of licensed veterinary professionals for video, chat and phone appointments. The team was expanding its offering from consumers to businesses with Vetster for Business, an employee pet benefit program. With several high-profile clients like Samsung Canada, Indigo, and RBC already under their belt, they wanted to create results-driven case studies demonstrating the real value they could deliver to their business clients.
Using a proven process for case study creation, Greenlight Content interviewed key stakeholders at Vetster and researched client campaigns. Working with the internal marketing team, we sourced performance statistics to ensure the case study was results-driven and demonstrated a clear ROI for businesses that had invested in Vetster’s employee pet benefit program. Greenlight Content also developed an email marketing sequence to support the campaign and send the case study to Vetster’s database.
The case studies have received overwhelmingly positive feedback internally and have become essential pieces of marketing and sales collateral for the Vetster for Business team.
Vanessa was a professional and easy-to-work-with copywriter who delivered relevant case studies and emails for our B2B needs. She was punctual with every piece, ensuring our deadlines were consistently met. Highly recommended!
