TouchPoints Learning Case Study | HubSpot Strategy & Email Marketing

The challenge

TouchPoints Learning had valuable insights to share, but lacked a consistent way to engage its audience or fully leverage HubSpot to deliver impactful newsletters.

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The solution

Greenlight Content audited TouchPoints Learning’s HubSpot setup and built a strategy for consistent monthly newsletters. We managed the full process, from content and copy to segmentation and scheduling, ensuring every send was timely, targeted, and aligned with HubSpot best practices.

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The results

TouchPoints Learning now delivers polished, insightful newsletters every month, keeping their audience informed and engaged. The result is a repeatable newsletter system that maintains consistency while reducing internal effort.

Services:

I’m so glad we found Vanessa at Greenlight Content. She’s adept at navigating HubSpot and quickly sorted out many things that had us muddled. She’s a great copywriter and has provided helpful marketing advice as well. It’s a delight to work with her.

Janice Francisco, Associate Director

TouchPoints Learning