And when you’re in the weeds of your business day in and day out, it’s pretty hard to see your organization's strengths objectively. Which makes it almost impossible to write about them.
Our brand messaging strategy services get under the hood of your business to create a tailored messaging framework that will serve as the foundation for all your brand communications.
This crucial document includes a brand positioning statement, brand tone of voice, USP, brand values, messaging boilerplate, brand messaging options, writing style guidelines, content pillars, and more.
With your brand messaging strategy in place, you’ll be in a strong position to create kick-ass content that reflects the needs of your audience and your business objectives.
During a two-hour discovery workshop, we’ll deep-dive into your business, discussing your goals, marketing challenges, target personas, brand differentiators and much more. I'll lead the call and pepper you and your team with a million questions, encouraging you to think more deeply about how you market your business.
I'll go away and do what I do best: write! I'll consolidate our conversation as well as desk research I've conducted to come back with a killer brand messaging strategy that's a true reflection of your business. We'll refine it together until it's perfect. No one wants the first pancake anyway.
From website copy and newsletters to social media captions and blog posts, your brand messaging strategy will ensure consistency across all marketing touch points for your business.
We celebrate Kool & The Gang-style on our mutual success!
