DEKRA needed help crafting copy for a number of detailed service pages covering a variety of sustainability and environmental strategies, including Science Based Targets Initiatives (SBTI), Carbon Disclosure Project (CDP) and Net Zero, among others. DEKRA wanted to establish itself as a leader in this space by showcasing their deep understanding of these critical sustainability initiatives.
Greenlight Content conducted rigorous research and interviews with key internal subject matter experts to understand the importance of these environmental accreditations for DEKRA's customers. Highlighting DEKRA's own accreditations, years in business and reputation as a leading safety solutions provider, each page provided detailed information about these environmental certification and consultancy services as well as what made DEKRA the preferred partner for these projects.
DEKRA's sustainability pages have played a key role in the team's outbound sales strategy and have been used to demonstrate the organization's expertise in helping their clients prove their commitment to sustainable practices, meet regulatory standards, and enhance their reputation in environmental leadership.
Vanessa is an excellent copywriter and is an absolute pleasure to work with. She does a wonderful job throughout the entire process, from concept, interviews, drafting and layout.
