IPEX, one of the world’s largest manufacturers of thermoplastic piping systems, had no shortage of strong work. But they had very little content that told the full story of what they delivered, the value behind it, and why it mattered in a real-world context.
Using a journalistic approach, we turned IPEX’s municipal, industrial, and electrical projects into case studies that show the challenge, the solution, and what actually changed. Through stakeholder, subject matter expert and client interviews, we illustrated the real value of their products and services.
The content now plays a clear role in how IPEX supports sales, showcasing real-world applications and giving teams something concrete to bring into conversations. The case studies help position their work in context and connect with clients in similar industries.
Vanessa does a wonderful job throughout the entire writing process, from concept, interviews, drafting and layout. She is an excellent copywriter and an absolute pleasure to work with.
