IPEX is the leader in thermoplastic piping systems in North America. It designs and manufactures the largest, most recognized and most diverse range of integrated piping products. The municipal, electrical and industrial segments of the organization needed to breathe new life into their long-form marketing content, including case studies and whitepapers.
Taking a journalistic approach to IPEX's case studies, Greenlight Content used storytelling techniques to showcase the work the organization had done with municipal, industrial and electrical clients, including outlining the challenges, detailing the solution and highlighting the results of their work. Though stakeholder and client interviews and extensive desk research, Greenlight produced case studies that brought IPEX's line of award-winning products to life.
These case studies have been instrumental in highlighting the real-world applications for IPEX products while emphasizing projects the teams support through the country. These case studies have become a crucial part of IPEX's sales process, especially when targeting clients in similar industries or for the same type of applications.
Vanessa does a wonderful job throughout the entire writing process, from concept, interviews, drafting and layout. She is an excellent copywriter and an absolute pleasure to work with.
