Email marketing & newsletters

Psst. Wanna know a secret? Email marketing is not dead. In fact, it is alive and well, living in a quaint 19th-century farmhouse with its dog, life partner and two small children.

Featuring the Case Study article within an iPad.

Case Study:

Creeds

The truth is, email marketing is still going strong as a marketing channel. 80% of marketers say that email is their MOST used form of content marketing.

And I *love* marketing emails. I love receiving them. I love reading them. I love analyzing them.

I love getting a promo code that I pop into that little promo code box to get a discount, which makes me feel like I have won at life.

I want to help you with email marketing so you can win at life, too.

BOOK A CALL

How it works

1

Strategy or no strategy?

If you already have an email marketing strategy but need someone to manage it going forward, that is super. Skip down to step 3.

2

No strategy

If you don’t even know where to start with email marketing, we will work together to:

• Select an email marketing platform that is right for your business (I have experience using MailChimp, Shopify, HubSpot, etc.)
• Create an email template with your branding
• Ensure we have a good quality list of opted-in subscribers (or work on creating one)
• Create an email marketing schedule (that will align with your blogging/content/social media calendars), and we will put together an email template.

3

Craft that copy

I will produce magical, engaging and life-affirming copy, including A/B subject lines, and you will review it, allowing for 2 rounds of amends.

4

Optimize, optimize, optimize

We will schedule the email to go out, and I will provide a performance report with recommendations for improvement.

5

6

"Vanessa has a great understanding of what our needs are and delivers high-quality work on a consistent basis. So happy that we use her services, and she has made my work life infinitely easier."

Jonah Creed, President Creeds General Store

More Services

Website copywriting
Website copywriting
Are the words on your site feeling tired and uninspired? Let me revive them. We'll start from scratch for a fresh new feel. Let’s work together to hone your brand voice and create truly compelling content.
LEARN MORE
HubSpot consultancy
HubSpot consultancy
Unlock the full potential of this incredibly powerful sales and marketing automation software. We're a certified HubSpot Provider with of ton of experience to help get the job done.
LEARN MORE
Case study creation
Case study creation
Let your clients do the selling for you by showcasing the real-world benefits of your products and services. We'll deliver a robust client success story that's guaranteed to build credibility and trust.
LEARN MORE
Blog writing
Blog writing
A blog is a wonderful thing - but it takes time, creativity and consistency to keep it up-to-date. We’ll develop a blogging schedule, write your posts and even upload your blogs. And then we can watch those pageviews roll in.
LEARN MORE
Brand messaging strategy
Brand messaging strategy
No idea where to start? I got you covered. You’ll get a comprehensive brand messaging strategy that includes brand positioning, brand tone of voice, content pillars, content types and more. One sweet little package, all wrapped up.
LEARN MORE
Arrow pointing up that will bring to you to the top of the page.