Brizo FoodMetrics is a market analytics provider for the foodservice industry. The B2B SaaS platform offers data-rich insights to help customers make smarter decisions about how they target, market and invest their resources to win more business. The team needed a brand messaging strategy that reflected its objectives and engaged its target audience of discerning foodservice and restaurant suppliers. What's more, they needed a whole feast of marketing collateral to help bring their new brand messaging to life.
Greenlight Content conducted workshops with Brizo's senior management and operations teams to inform a new brand messaging strategy that the organization could use to inform its marketing and sales materials. Then Greenlight got to work crafting compelling website copy, landing pages, blog posts, video scripts and digital ad copy that would leave their audience hungry for more.
The final brand positioning and messaging strategy was robust, covering messaging framework, elevator pitch, brand tone of voice, brand messaging options, content pillars and content recommendations. Internal feedback from the team was overwhelmingly positive and the assets have become a critical part of the team's sales and marketing strategies. Greenlight has now been a trusted writing partner for Brizo FoodMetrics for more than four years.
We really enjoy working with Vanessa. She has a way of taking our vision and fusing it with beautiful words to output compelling copy. We'll definitely continue working with her on future writing and content projects.
