Brizo FoodMetrics is a market analytics platform for the foodservice industry offering data-rich insights to help their customers make smarter decisions about how they target, market and invest their resources to win more business. It needed to develop a brand positioning and messaging strategy that reflected its business objectives and its target audience of discerning foodservice and restaurant suppliers.
The final brand positioning and messaging strategy was robust, covering messaging framework, elevator pitch, brand tone of voice, brand messaging options, content pillars and content recommendations as well as further guidance on improving their demo page (a key lead generation opportunity), and digital ad messaging. Greenlight Content also used this document to inform website copy, blog posts and video scripts for the organization.
We really enjoyed working with Vanessa. She has a way of taking our vision and fusing it with beautiful words to output compelling copy. We started with one project and plan to continue working with her on future writing and content projects.
